Bottoms up for craft beer?


Photo credit: Paul Joseph | Flickr CC BY 2.0

On the surface, America’s beer market has never looked healthier. Beer remains the most popular drink among Americans ­— among people who consume alcohol, 40% preferred “cracking a tinnie” (in Aussie parlance), 30% preferred wine, and 26% preferred spirits. While under 100 companies brewed beer just a generation ago, we can now count more than 6,000. The number of brewery workers has also doubled in less than a decade.

However, in this beer drinker’s paradise, we also find an industry in transition. Read the rest of the article on LinkedIn Pulse.